Italians have a keen eye for beauty in people and their surroundings. The most elegant design is a product of Italy and it’s not just because the top schools for fashion, graphic design and industrial design happen to be found in Italy. In fact, it’s the opposite. It is a matter of it being a country. Italy isn’t without a reason being called The Beautiful Country (‘il Bel Paese’). There is a feeling of beauty and aesthetics within the Italians. These people are in the natural world and are therefore an integral part of Italians themselves. Italians have created the symbols of elegance, design fashion, and luxury.
Famous Italian brands
We’ve picked eight Italian iconic brands that have become world-renowned Italian brands. The selection was based on well-known brands however we also picked some surprising brands too. Check out the article and take in the images too (in most cases , it is provided by the brand itself).
1. Alessi gives designers free rein
A family-owned company that makes designs and products Could it be more Italian? Giovanni Alessi started a workshop to work with metal in 1921 at Lago d’Orta, a lake located in the Italian Alps.
A second generation later and with at most four Alessi’s on its board, the company has become a world well-known business.
Alessi has a knack for creating kitchen and household appliances and then manufactures products in plastic or metal which gives well-known designers full reign. The items are distinguished by an appealing combination of irony, style and practicality.
One of the best examples is the corkscrew designed by Alessandro Mendini. The Italian designer created an anthropomorphic style in 1984.
The corkscrew’s winged design had appearance of a happy woman with a short haircut, dressed in a chic dress with her cap sleeves forming the hinges for the wings. The Anna G. – the name is believed to be referring to Anna Gili, a young designer in the early days with evidently a page style – was a huge hit. Within the span of 25 years, nearly one million copies of the book were distributed.
The other Alessi’s of note are the salt-and-pepper set (with space for toothpicks) by Ettore Sottsass as well as the juicer made by Philippe Starck.
2. Beretta took on the world without weapons
Beretta was a global force that swept the globe with little publicity (and without weapons). Its Fabbrica d’Armi Pietro Beretta, as the name of the company officially is and has a long tradition that is worthy of celebration. It was founded in 1526 which was the time that Bartolomeo Beretta built a hook gun, which was the type of gun used in the era. In the Battle of Lepanto (1571) in 1571, the Venetians utilized Beretta rear-loaded cannons. actually there has been no conflict in Europe (and the entire world) has taken place since then without Beretta’s inclusion in the arena.
Presently, Beretta is one of the most well-known manufacturers of arms around the globe. The company provided to the US Army with semi-automatic handguns such as such as the Beretta M9 for more than thirty years.
In the realm of fiction also, it’s impossible to imagine the universe without Beretta. Since the very first episode (book or film) James Bond’s favorite weapon is the Beretta which he considers a part of him as an part of the right-hand.
The oldest known arms producer is still a family-owned business. Today, Pietro Gussalli Beretta is in charge. The discerning consider Beretta as the most unique of the field due to its appearance, its reliability, its extensive range of products (including guns to hunt and shoot) and its history.
3. Ducati isn’t for everyone.
It is possible to hear the sound of a Ducati distantly due to its dark, growing sound. Pure music, according to the Motorbike lovers, but those who hate motorbikes might believe that way. The music is due to Ducati’s twin-cylinder engines that are powerful. Another well-known Ducati characteristic is the desmodromic valve that allows for a greater rate of engine performance to be reached created by ducati itself.
Since the Ducati has a dry clutch, it can also produce its signature growl and twitch when it is idle, as if it were a concentrated panther waiting to strike its prey. In essence the word, the Ducati isn’t for everyone.
What Ducati shares with Ferrari aside from the supposed colour of the brand (red) is a very close relationship with the brand and a fervent loyalty among fans and riders.
Each year, just 55,000 units leave the factory in Bologna. By comparison, Honda produces 12 million motors. This is a huge difference between these two well-known Italian brands. Ducati was created in 1926 to be a race monster, not merely to transport the person from A to B.
4. The devotional devotion to Ferrari
The Ferrari brand that has horses that prancing is regarded by all marketers to be one of the top brands in the world despite selling just 9000 Ferraris each year. But, the brand’s popularity is incomparable. The people who support the brand, most of whom are unable to afford the luxury of a Ferrari have a near complete devotion to the brand.
It is largely because of its father in spirit, Enzo Ferrari (1898-1988). He was a talented racing driver who set up an organization named after himself, Scuderia Ferrari in 1932. The first time he did this was under the guidance of Alfa Romeo. Following the Second World War, he began producing his own race automobiles. The workshop was in Maranello close to Modena.
The first time Formula 1 was introduced in 1950, Ferrari was immediately present and the’scuderia’ was did not leave the competition. Ferrari also won at Le Mans, the Mille Miglia as well as Le Mans. The most well-known Ferrari ever can be the one with the number 250 (built between 1953 between 1953 and 1964). A replica (a 250 GTO Berlinetta) from 1963 was purchased for 38 million dollars just a couple of years in the past.
Another Italian iconic character can be found in Testarossa, another Italian icon. Testarossa (produced from 1984 between 1984 and 1996) which is a character from the television series Miami Vice.
It is not true that an Ferrari is red for all motives. Actually yellow is a lot more Ferrari like the logo suggests.
5. Ferrero’s amazing inventions
From Ferrari it’s not that far away from Ferrero insofar as the term is concerned.
Italians invented radios, telephones newspaper, and even the bank. Their most well-known invention may be the hazelnut spread. After the Second World War, Italians had to accept the fact that they were in a lack of chocolate as well as other raw ingredients. Pietro Ferrero, a confectioner from Alba (Piedmont) was a confectioner from Alba (Piedmont) who had thought of mixing hazelnuts and some cocoa powder in order to create a new alternative, given that there was a surplus of hazelnuts Piedmont.
The product is able to be cut into thin slices, for instance for use on bread. The first version with spreadable ingredients (vegetable oil had been added) was released within a couple of years, under the name Supercrema.
Under the guidance of Pietro’s Son Michele (1925-2015) Michele (1925-2015), the recipe was to be a global hit. From then on the cream was sold in easily identifiable oval jars, with a an open lid. In 1964, the cream got its name in the end: Nutella. The food ingredient became so popular that, today Ferrero purchases about around a half of all the supply of hazelnuts.
In 1974, Ferrero came out with his Kinder Surprise Egg (but not sold within the USA) an equally amazing invention. The product is nothing more than a toy packed in a chocolate capsule. Other well-known Italian products from the Ferrero stable Ferrero include Mon Cheri, Ferrero Rocher and TicTac.
