SMS marketing pricing: A comprehensive guide

SMS marketing is a type of marketing that uses text messages to communicate with customers. It is a direct and effective way to reach customers with timely and relevant messages. SMS marketing can be used for a variety of purposes, such as promoting new products or services, sending special offers, and building customer relationships.

SMS marketing pricing can vary depending on a number of factors, including the volume of messages sent, the country of destination, and the features offered by the SMS marketing service provider.

Volume discounts

Most SMS marketing service providers offer volume discounts, meaning that the more messages you send, the lower the price per message will be. This is because SMS marketing providers can negotiate better rates with mobile carriers when they are sending large volumes of messages.

Country of destination

The cost of sending SMS messages can also vary depending on the country of destination. This is because mobile carriers in different countries have different rates for SMS messages. For example, sending an SMS message to a customer in the United States is typically cheaper than sending an SMS message to a customer in Europe.


SMS marketing service providers offer a variety of features, such as the ability to schedule messages, send personalized messages, and track results. The cost of using these features can vary depending on the service provider.

Pricing models

SMS marketing service providers typically offer two types of pricing models: pay-as-you-go and monthly plans.


With pay-as-you-go pricing, you are charged for each message that you send. This is a good option if you are sending a small number of messages or if you are not sure how many messages you will need to send.

Monthly plans

Monthly plans offer a fixed price for a certain number of messages. This is a good option if you are sending a large number of messages or if you want to know how much your SMS marketing costs will be each month.

Average SMS marketing pricing

The average cost of sending an SMS message varies depending on the factors mentioned above. However, a good rule of thumb is that you can expect to pay around $0.01 to $0.05 per message.

How to choose the right SMS marketing pricing plan

When choosing an SMS marketing pricing plan, it is important to consider the following factors:

  • Volume: How many messages do you plan on sending each month?
  • Budget: How much money do you want to spend on SMS marketing each month?
  • Features: What features are important to you?

If you are not sure what pricing plan is right for you, you can contact an SMS marketing service provider and they can help you choose the best plan for your needs.

Tips for getting the best SMS marketing pricing

Here are some tips for getting the best SMS marketing pricing:

  • Compare prices from different service providers. There are many different SMS marketing service providers available, so it is important to compare prices from different providers before you choose one.
  • Negotiate with your service provider. If you are sending a large number of messages, you may be able to negotiate a lower price with your service provider.
  • Ask about discounts. Many SMS marketing service providers offer discounts for long-term contracts, pre-paid messages, and other services.


SMS marketing is an effective way to reach customers with timely and relevant messages. However, it is important to choose the right pricing plan to make sure that you are getting the best value for your money.

Here are some additional tips for using SMS marketing effectively:

  • Get permission from your customers before sending them SMS messages. You can do this by having them sign up for your SMS marketing list on your website or by having them opt in to receive SMS messages at checkout.
  • Segment your customers and send them targeted messages. This will help you to increase the relevance of your messages and improve your results.
  • Personalize your messages. This will help to make your messages more engaging and relevant to your customers.
  • Use a call to action in your messages. This will tell your customers what you want them to do, such as visit your website or redeem a coupon.
  • Track your results and adjust your campaigns accordingly. This will help you to improve your results over time.

SMS marketing can be a powerful tool for businesses of all sizes. By following the tips above, you can get the most out of your SMS marketing campaigns.