Still undecided about hiring an SEO agency?
It’s understandable. You’ve probably seen everybody and their mother using Twitter along with LinkedIn trying to convince you on SEO. Everybody’s doing it, which is why you shouldn’t… according to reports.
Why is that? It’s not easy to take a concept that is as specific and often difficult to comprehend as SEO and understand how it directly benefits your company.
This is why we’re here. We’re here for a breakdown of 16 clear and definite SEO advantages – because when it works, it really performs.
SEO helps you attract qualified leads
The appeal of SEO is that it’s not about going “out there” to where ever “there” is in order to locate customers and traffic; casting a broad net hoping to pull in the right fish. It’s all about bringing traffic and customers directly to your digital front door by discovering the exact products and information they’re looking for and putting them on a platter.
That means that those who end up on your site are on the hunt for a business exactly like yours, and they just haven’t found you yet. All you need to prove is your visitors that you’re an authentic expert on the subject with top-quality content.
Finding an SEO agency Brighton boosts brand awareness
One of the most fundamental principles that make up SEO is linking (as any good link building agency) is to get websites from third parties to hyperlink back to your website in a piece of content. These links, also known as backlinks, are the crucial ranking factors used by search engines to assess whether or not your web site is worthy of being moved up to the top of search engine results pages (SERPs). The more quality backlinks you have the higher.
Digital PR is one of our preferred methods of earning backlinks for our clients. With a digital agency it is possible to create a distinct data set with an eye-catching angle, then send it to the relevant publications. They then write a feature on it.
The upshot of all this is that your business will be highlighted in national, regional and sometimes international outlets, in addition to earning you some decent backlinks. This increases brand recognition and credibility of the brand which makes you an expert within your field.
SEO is a strategy to target the entire marketing funnel
It’s not unusual to imagine SEO as a straightforward practice. Find a few keywords, write an article, gain some backlinks and hope for the best. Wrong.
The most effective SEOs tend to be content marketing as well as technical whiz-kids. We apply a sales-minded humanist approach to search engines, recognizing queries at every step of the conventional marketing funnel – awareness, consideration as well as decision – before creating content that guides a potential user through these stages to maximize the value of your site.
SEO helps improve user experience for websites
If your site’s user-friendliness isn’t high and user-friendly, it’s not optimized. Though many people – even those who aren’t well-informed SEOs think of Google’s algorithms as an unimaginative machine that has complex and unreliable thinking patterns, Googlebot is actually designed to mimic the experiences of human beings using search engines.
The search engine crawlers or’spiders are the software that analyzes your site’s content and collects information to allow search engines to index they are relying on being able to navigate your site’s structure. Are all your pages in its logical place? Is everything properly categorised? Are all your pages internally connected? Does your menu on your website make it easy to use?
These are the exact elements which improve UX for a human user and should be the top priority of any quality SEO agency you partner with.
Earn long-term rewards that grow
A properly planned SEO campaign has many ripple effects that go beyond making your website get ranked.
Let’s get the situation in order It’s a few months into working with an SEO agency: all your technical elements are running smoothly, your site content is optimized, and you’re pumping out a consistent amount of blog posts. You decide to run your first digital PR campaign.
It’s a pretty moderate success initially, netting you two important links from regional news sources. Then, the stories that you’re featured in begin to be published on social media platforms, which increases your visibility as a brand. More and more people start to link to your data and this improves your backlink profile. You begin to see significant increases in traffic and rankings. As time passes, your earnings begin rising and, pleased with the outcomes you decide to repeat this process – after all, why should you not? !
This is among many reasons why trustworthy SEO companies do not offer time-sensitive guarantees like “you’ll appear on the top page of SERPs within 2 months!”. The most lucrative rewards from SEO campaigns are the ones that will pay off several times over.
You can compete with the top brands in your niche
Every company has competition and there are only so many spots available at the top.
In the event that you’re in a congested market, or trying to win business from more established competitors. If that’s the case there’s only one reason you need an SEO agency: because the other firms already have them.
The websites that are at the top of the list in SERPs – – where most of the traffic flows to – aren’t just the result of random luck. These sites have teams comprised of experts working day-in, day-out at the back of the house to take there. If you have any intention of going toe-to-toe and you want to, you should take the same steps.
Lower marketing costs
When it’s time to cut expenses marketing is usually the first thing to get reduced. In many cases, it’s the sole thing businesses can afford to cut. This was clearly evident during the COVID-19 pandemic, when marketing budgets fell from 11.2 percent of revenue in 2018 to 6.4 percent by 2021 and they’re only beginning to come back.
Notably, despite the overall reduction in marketing expenditures in the last year, both demand and spending on SEO and digital increased. This is because, despite its reputation as cost, SEO is one of the most cost-effective marketing methods that can cut the cost of acquisition by as high as 87.41%.
Due to its relatively cheap cost compared with other approaches, and laser-focused customers based on data, SEO has been dubbed the best inbound marketing strategy in the post-pandemic ‘New Normal’.
If done properly when done properly, it will when done properly, it can assist B2B companies earn more than twice the revenue from search when compared to other channel, and can yield up to 12.2x of the marketing dollars you spend. These figures are likely to increase as more and more businesses move to the internet in the pre-New Normal era. Nasdaq predicted that 95% purchases will happen online by 2040.
Determine the your results
SEO must be based on data through every stage of the process from creating results, to analyzing them, and then using these metrics to create more results.
Content planning decisions are made using data taken directly from search engines as well as the most sophisticated SEO analytics tools, which makes it possible to set reasonable and achievable goals and track progress in real time. Reputable agencies typically utilize a variety metrics such as rankings, traffic, and the average session time to track your visitors’ journeys across the website, pinpoint your specific problems and figure out how much of your revenue increases are directly attributable to SEO.
This makes it simple to develop and justify the business case to hire one of the SEO agency.
Drive footfall to brick-and-mortar locations
Let us ask you a question If a friend wishes to meet with you to have a cup of coffee, however, you’re not able to think of one that’s conveniently located to both of you. What can you do? You look for one. Let’s say, after having a coffee, you decide to check out an establishment, but you aren’t sure how to get there. What do you do to get there? You search for it.
SEO effectively puts business in local areas on the maps. So much of our daily lives are driven by search and, regardless of your opinion on that is this has an immediate influence on your business. According to Google, seven-six percent of mobile searches lead to an in-store visit within the span of a day. If your business is not at the top of the list for these searches, you are losing business to local competitors.
Have a group of experts available
There’s often a temptation due to the number of conflicting advice that is available to try DIYing the SEO of your website. Do not do this. We’re begging you.
Why would you spend hours over the work you’re already doing to learn an extremely technical and complex discipline that’s best performed by a team of people who make the money to compete with the big-name agencies that hire brands, when you could make your own staff to take care of the job for you?
Hiring an SEO agency grants you access to the combined knowledge of technical experts with the knowledge of web development and programming professionals, content marketers who are professional and digital PR experts and copywriters all in one.
SEO has positive effects that ripple across every aspect of marketing
SEO isn’t an isolated space. Strategies are at their greatest effectiveness when all your online channels and assets are optimized and coordinated which includes:
Your social media
SEO strategies are based on an effective website that is the basis of a business, or in some cases, even the business itself. It is logical, therefore that your SEO agency’s efforts would resonate throughout your web presence. A successful website needs great branding; strong copy requires a clear and compelling message with a clear tone engaging social media demands engaging content, and so forth…
The agencies have the insider knowledge
The SEO business community can be described as the ultimate source of knowledge. The details of Google’s algorithms are kept private, meaning that SEO firms often need to tap into their most valuable source: each other.
Platforms like Twitter and LinkedIn allow us to not only pore over each other’s research, analyse spikes and dips in the other’s traffic, and get the most up-to-date paradigm-shifting updates as well as interact through Google’s search advocates and receive direct answers to our questions.
SEOs are also informed about all the newest trends and changes in search through podcasts, industry publications like Search Engine Journal, newsletters produced by other agencies and much, much more. Being involved in this each and every day means that companies and their staff are at the top of their game in all aspects related to search.
Make sure you know your clients better
It could be true that they say: you never truly know someone until you’ve had a look at their Google search history.
Applying that to your relationship with your target audience it’s astonishing what you can learn about your customers’ preferences using a simple keyword list. With the help of keyword research, SEOs are able to paint an image of your intended group by providing you with exact data, in their own words, about their weaknesses and knowledge gaps.
You can make use of this information not only to target them throughout the funnel but also to build personas for your customers and to improve the effectiveness of your offer.
Explore new opportunities
What if there were a subject that your target user desperately wanted to know, or given, and you were able to make an impact on your other competitors by delivering what they want?
It’s not an obligation, but it is not uncommon that one specific search query – or rather, a specific customer need will come up in the information that isn’t part of your current proposition however, it is within your range of operations; something that makes you go: “huh… that’s not a bad idea actually”.
By looking for the products, information and services they actually need, your customers are unwittingly giving you new ideas for your business.
Still undecided about hiring an SEO agency?